Howard, Merrell & Partners is a full-service advertising and communications agency located in Raleigh, NC. We do advertising, all things digital, social media marketing, public relations, media planning and buying, research and strategic consulting. We do it well. And we do it all under one roof.
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Fifty years ago, television commercials sold consumers a dream. Advertising executives like those on Mad Men created fantasies of fast cars, beautiful women, and luxurious lifestyles. These over-promotional advertisements were hardly genuine, promoting an ideal that was unattainable for most. Thanks to the proliferation of digital communication, today’s buyer has more decision-making power than ever. [...]
It’s been a busy week for technology and media news. From Apple’s revelation of the new iOS 7, to the social media buzz that is the relaunch of Myspace and Facebook’s adoption of #hashtags, you don’t want to miss this week’s wrap-up.