Corporate Brand Evolution
Feb272009
There’s an interesting article over at Instantshift on corporate brand evolution. Worth the read.
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BASF Plant Science LLC Names Howard, Merrell & Partners its Agency of Record
Feb192009
BASF Plant Science LLC has named Howard, Merrell & Partners its agency of record. In this role, Howard, Merrell & Partners provides BASF Plant Science LLC with strategic, integrated brand support and tactical execution in the areas of advertising, media buying, sales literature and fulfilment, interactive, public/media relations and marketing research. BASF Plant Science LLC, located in Research Triangle Park, NC, is responsible for BASF Plant Science activities in the USA. Continue Reading >
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IDEO’s Global Version of Mouse Trap
Feb132009
http://www.vimeo.com/2096314
“Eight worldwide locations, six time zones, and roughly fifty people involved, IDEO’s Global Chain Reaction looked more like a blueprint for possible points of failure. This sucker runs sequentially across three continents.” via Jeffdoe
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Jessica Kuehl Celebrates 10 Years with Howard Merrell & Partners
Feb92009
Howard, Merrell & Partners, a full-service strategic advertising and branding firm, applauds Jessica Kuehl, financial services manager, for her 10 years of service in the agency’s Finance department. Continue Reading >
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