Apr202009
Jessica Redman
As you have probably already heard, Domino’s had a crisis on their hands last week when employees in Conover, NC posted a video on YouTube of employees doing disgusting things to a sandwich. Some of the awfulness includes: placing snot on a sandwich, sticking cheese up an employees nose, farting on salami.
With social media’s ability to spread information quickly, the video was viewed and shared by disgusted consumers and was all over the news.
Domino’s responded with their own post on YouTube:
I don’t know about everyone else, but for me the damage has already been done, it will be hard to eat Domino’s again. Especially their sandwiches.
With social media, it’s important for brands and employees to realize the affect that one video (even if it’s a prank) can have on a company. It will interesting to watch how/if/when Domino’s recovers.
Apr172009
Sharvin Whitted
A free screensaver composed from nifty pre-loaders for websites. Get it here.
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Apr162009
Kipp Bodnar
Every blog has a name and it is always an important choice. So how did we here at HM&P come up with Fried Logic? I sat down with Senior Copywriter Kevin Corfield to get that answer and take a quick look at the life of a copywriter:
http://www.vimeo.com/4183672
Apr142009
Kipp Bodnar
Last winter BMW in Germany took a different approach to the seasonal marketing of snow tires, instead of direct mail they launched a MMS campaign to 1,200 BMW owners to encourage them to buy new tires. The result was a 30% conversion rate and an extremely successful campaign. You can read the entire case study over at Mobile Marketer, but I wanted to quickly point out the two key success points BMW learned about mobile marketing.
- Keep it simple – Instead of trying to wow users with features, BMW kept their message and its complementary application simple and easy to use. The Mobile platform is about speed and quickness. Providing customers an easily route to discover new information is the best chance a company has at holding their attention.
- Keep it relevant – In the case of this small campaign, BMW was dealing with a niche group. By providing an application that could demonstrate how new tires would work on a specific model of car, BMW was able to provide extremely relevant information.
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Apr132009
Kipp Bodnar
Today e-marketer has an interesting Q & A interview with the CMO of Quaker Foods. I recommend taking a couple of minutes and giving it a quick read. She provides interesting commentary about integrating campaign approaches and the value of social media interaction.
Apr102009
Nicole Curtis
I found this story while doing my morning client media monitoring. It made me laugh and that is always a good thing on Good Friday!
Wilcox Memorial Hospital (Lihue, HI) has a policy that allows visitors to bring pets to visit recuperating patients. Staff a few weeks ago were taken by surprise, however, when an intoxicated man took the policy to its illogical conclusion. He called in advance to say he was coming, but the front desk was closed. That evening security staff apprehended the man emerging from the third floor elevator with what he said was his friend’s horse. The patient was allowed to come out to see the horse before it was taken back down the elevator, but unfortunately for good intentions, it was the wrong horse.
Check it out for yourself here.
Apr102009
Maximillian Hill
Zach Gold has some amazing action shots on his site. I encourage you to check it out.
Apr92009
Maximillian Hill
This is by far the best thing you will see all day. I encourage you to call everyone you know into your office/cubical/dwelling/etc and watch this together.
http://www.vimeo.com/3649333
