“Barriers to entry”…”Cutting corners”…”Get your ducks in a row”…”Think outside the box”…”On the same page”
We’ve all heard and admittedly used these common business clichés but have you every really thought about what you were saying? Or, what those phrases would look like visually? Well thanks to XPLANE’s creative infographic holiday greeting now you can! Try to find common phrases in this cluttered illustration:
Click for a PDF version
A good warm up exercise, and a laugh or two for your Monday!
2009 has been a whirlwind year for social media, from the Twitter boom, to the most recent game changer, Google real-time search. If this past year has been any indication of what is to come, hold on to your seats.
E-Way Direct has compiled the 2010 hopes and predictions of 14 social media thought-leaders (including HM&P’s own Kipp Bodnar). If social media made a list of new year’s resolutions, this e-book gives a little glimpse of what they might be.
Top takeaways:
Social media will transform from a fad to a necessary feature of online marketing
Many users will make the transition from adapters, to experts
Quality of relationships and conversation will become more valuable than simply number of followers and friends
For small businesses, social media will prove to be an equalizer, allowing them to play on the same field as big corporations, despite having a smaller budget
Mobile marketing will flourish; location-based applications will be at the forefront
Take a look through the book and feel free to comment with your own predictions for the new year!
Finally! Google has added annotations to Analytics. This is the one feature I’ve been asking for since I began using GA. It allows you to leave small shared or private notes on the over-time graph. So now I won’t have to refer to the media flowchart to see when certain banner ad campaigns were launched or changed or when a change was made to a website and for what reason. This will make it much easier for the entire team to see those changes how they are influencing traffic patterns and usage of those websites.
News broke this week that Google, the search giant, is entering the smart phone market with its own device. The phone made by HTC, has the potential to greatly impact mobile marketing in 2010. The phone is poised for wide adoption because it is back by Google, but more importantly is the fact that it is being sold without a contract to be used with the customers choice of carrier. It will also use Google Voice, a VOIP service to make and receive voice call over the web. This means that for Internet and unlimited call users would pay around $30 a month and have no contract.
This price point drastically undercuts current cell phone pricing and could see the phone and its operating system Android reach mainstream adoption. This potentially changes the way many companies and web services view Android. Until now it has been seen as niche player in the mobile software space. With this new device companies may be forced to move up development priorities for Android applications in order to meet consumer demand.
Karen James has been promoted to Senior Media Planner and Buyer! Around HM&P Karen is known for her broad knowledge of traditional and non-traditional media and the strategic insights she offers to clients.
Who knew a plain office door could be such a canvas for creativity? At HM&P we held our annual door decorating contest this year and the competition was fierce, and funny.
The winning masterpiece was Danielle & Katie’s “edible art”:
The picture doesn't do it justice! Yum!
With Laura G.’s Tiger Woods Tribute a close 2nd:
Tiger Woods auction items up for grabs!
And Max’s light display a solid 3rd:
Memories of Light Bright anyone?
We want to give everyone their 5 seconds of fame, so we compiled a montage of all of the doors below:
Mix a great group of employees, their significant others, a bit of gambling, a dash of food, and some drinks, and what do you get? … A memorable night.
Black jack, Texas hold’em, craps, roulette, and slot machines kept us busy. Then we all turned in our chips (if we had an left), and some of us went home with prizes!
Won a lot or lost every chip… it did not seem to matter. Good times were had by all!
Even if you’re not a cat lover – I think this YouTube video will still make you smile. No matter how times I watch, it still brings a huge smile to my face.
CONGRATS to Rett Haigler on his promotion to Account Supervisor. With client service as his top priority, Rett is truly commitment to helping each one of his clients meet their branding and marketing goals.
