CORDURA® Brand Takes Over Salt Lake City

Jan292010
Nicole Curtis

Last week HM&P traveled to Salt Lake City, Utah to support the CORDURA® brand at OR Winter Market.

Leading up to the show, CORDURA® brand spokesperson and world-explorer Helen Thayer traveled around the Salt Lake City community speaking to more than 3,000 students and outdoor enthusiast. Helen also participated in a CORDURA® brand backpack donation at Escalante Elementary School, where the CORDURA® brand team donated 40 packs to the students of the Face of Fitness program.

Helen also participated in several media interview including a radio program on Access Utah and KCPW, a local NPR station. Click on the links below to hear recordings of the broadcast.

Access Utah – Utah Public Radio

KCPW -  National Public Radio

To wrap up a the week, Helen joined the CORDURA® brand team at OR Winter Market. While at the show the team meet with outdoor publications such as Backpacker, Inside Outdoor and Outside USA. The day ended with an industry party at the CORDURA® brand booth. The extravaganza featured local beer, food, prizes and live music by Jason Adamo.

Scroll down for more photos from the week.

Cindy McNaull from CORDURA(R) Brand

CORDURA(R) Brand Booth

Helen's NPR Interview

Escalante Elementary

CORDURA(R) Backpack Donation

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Howard, Merrell & Partners Recognized at Best of NAMA

Jan282010
Courtney Beck

Howard, Merrell & Partners received four awards Tuesday at the Carolinas-Virginia Best of NAMA (National AgriMarketing Association) program for its advertising and public relations work for BASF Plant Science. Courtney Beck and Karlie Justus attended the event and accepted the awards on behalf of BASF Plant Science.

HM&P received a chapter merit and regional merit in the Single Page Ads, Series division for the “Starry Night,” “Maze” and “Rainbow” ads created for NutriDense®. In the public relations category, HM&P won chapter and regional top honors in the Interactive Marketing Tools division for the NutriDense blog. The blog will go on for judging in the National Best of NAMA competition.

Folks from all HM&P departments contributed to the success of these campaigns, so congrats all around!

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A Step in the Right Direction

Jan262010
Sarah Findle

haiti.shoe.donationsTo help with the relief and recovery efforts surrounding the recent earthquake in Haiti, Howard, Merrell & Partners has taken up a collection of new and gently used shoes to benefit Soles4Souls, an organization founded to facilitate shoe donations from drop off points around the country to provide poverty and disaster stricken people with proper footwear.

Locally, the Triangle branch of Soles4Souls has a goal of collecting 150,000 pairs of shoes to help the organization reach its national goal of collecting one million pairs for Haiti.

So far, at HM&P we’ve already collected over a fifty pairs, and the generous employee donations keep coming! We will be bringing our donations to Mobley’s Shoes at 7422 Creedmoor Road in Raleigh. Click here for more Triangle area drop off sites.

If you’re interested in finding out more about Soles4Souls and the amazing work they’re doing, follow them on Twitter and become a fan on Facebook.

Bodnar Receives Award, Congrats from Team

Jan252010
Sarah Findle

Last week the PR team surprised Kipp Bodnar, who was recently honored as one of the “Top 15 to Watch” by PR News, with his award and a bottle of bubbly to celebrate! The award was a nice addition to the decor in his new office! Congrats Kipp, we are proud to have you on our team!

To read the original post announcing his award, click here.

kipp15towatchaward

the award

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Art Of Washing Hands Site Teaches Kids To Wash Hands

Jan212010
Laura McAliley

Some recent HM&P work for Georgia-Pacific Professional includes an online teaching tool to help kindergarten andArt of Washing Hands Poster first grade students learn the proper way to wash their hands. The Art of Washing Hands site (www.ArtOfWashingHands.com) is part of Georgia-Pacific Professional’s effort to improve hand washing practices across the country – and HM&P is excited to help them spread the word.

In fact, the project extends beyond the site. Earlier this month, The Art Of Washing Hands materials were shipped to schools as an insert to Weekly Reader. (Yes, the same Weekly Reader we had as elementary students!) Last fall the free materials were offered to school nurses as well. Plus, Mo, Georgia-Pacific Professional’s VP of Hygiene and Chairman of Cool, has been promoting the program in schools. In fact, he visited one in The Villages, FL just yesterday.

A press release announcing the site and the program was launched this week. Check out this great coverage:

Mother Nature Network

USAToday.com

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Making the Grade

Jan202010
Sarah Findle

gradesGrades are something I thought I left behind on the stage at graduation last May. Not true, I recently found. Though they may not give out suma, magna and cum laude seals of prestige there are several Web sites that can help you gage your Twitter GPA.

Sites use various measurement methods and some give you a bigger ego boost than others. For example, on Twitter Grader I received a score of 93 out of 100 (a solid A in my book) but Klout told me I was a ‘casual’ user. No where near the ‘persona’ level I dream of where rocks stars like JasonFalls, gialyons and schneidermike hang out.

Either way it’s kind of fun to give yourself a checkup to see if you make the grade. Plus, you only have to show your parents if you want to.

Here are a few more to try out:

Do you have any that you recommend?

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Latino Consumer Spending Growth Outpaces the General Market

Jan192010
Jim Stevens-Arce

MoneyChartAccording to the experts, the U.S. economy began slipping into a recession in December 2007.

And then things got worse.

That’s common knowledge.

What may not be so well known is the surprising bit of good news that came to light in the last month of 2009 amid all of the mostly bad.

Turns out that even as the U.S. economy was contracting and consumers in general were cutting back, spending by Hispanics was shooting up by 6.4% — more than double the more modest 2.9% growth registered by non-Hispanics.

That’s from a report by the Latinum Network based on recent consumer spending figures released by the U.S. Bureau of Labor Statistics.

So in what major categories did the growth of Hispanic consumer spending far exceed that of non-Hispanics?

Well, they included, among others:

• cereals
• computers
• education
• entertainment fees and admissions
• food away from home
• laundry and cleaning supplies
• major appliances
• vehicle finance and insurance
• women’s apparel

And listen to these specific examples.

From 2007 to 2008, the food industry grew by $40 billion. Thirty percent of this came from Hispanic consumers.

Hispanics also spent 58% more on education (compared to 9% for non-Hispanics) and 14% more on entertainment admissions and fees (compared to a decline of 7% for non-Hispanics).

All of which reminds me of the closing questions I posed in my very first post to this blog four months ago.

What if there were a market for your product that you haven’t even tapped into?
A market 45 million strong.
And growing.
A market with a buying power of almost $1 trillion.
And growing.
Would you be interested?

With Hispanics outspending non-Hispanics in the midst of the worst economic downturn since the Great Depression, the question now is —

Can you afford not to be?

:: :: ::

Next time we’ll pick up where we left off with our previous post and talk about some effective ways to reach Hispanics.
And why they work.
Stay tuned.

Corfield and Moore Promoted to Associate Creative Directors

Jan192010
Jessica Redman

HM&P promotes two key members of its award-winning Creative Department, John Moore and Kevin Corfield.  Both now hold the position of Associate Creative Director.

Moore celebrated his 10-year anniversary with the firm in 2009 and previously held the position of Senior Art Director.  In his new role, he will help guide and supervise creative on various accounts.  

Since joining the agency, Corfield has worked on multiple accounts as a Senior Copywriter.  In his new role he, like Moore, will primarily oversee creative efforts for multiple clients.  

Congratulations, John and Kevin!

Read the full announcement here.

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Welcome Karlie Justus to the Social Media Marketing Team

Jan192010
Kipp Bodnar

Karlie comes to us from the North Carolina Department of Agriculture, where she led the social media activities for the Department as well as the North Carolina State Fair. She handled public affairs and media relations efforts for the Department, and worked directly with the North Carolina Commissioner of Agriculture. Before joining the Department of Agriculture, Karlie was an intern at HM&P — so she may be a familiar face to some of you.

An NC State grad, Karlie will be working on BASF Plant Science, along with the Baseball Factory.

You can Follow Karlie on Twitter: @KarlieJ

Please join me in welcoming Karlie to HM&P!

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Some ametaur photography

Jan162010
Chris Gupton

These are some photos of the Grove Park Inn. My wife and I visited for the Holidays.

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