I recently attended the banquet for the annual Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society. It was a great evening meeting fellow colleagues in our industry and learning about projects they have completed for clients. Howard, Merrell & Partners received two honorable mentions for “Excellence in Communcation.” Read more about it here.
Communicating with Ethnicities – More Than Just Translating
Apr82010
Often when trying to reach a new market in a foreign country, businesses tend to think all they need to do is simply translate their marketing materials into the native language. However, it is not enough to only translate marketing materials – especially when the target audience are consumers.
It is imperative that businesses understand the culture of the target audience they are trying to reach – this is critical to the success of an international marketing campaign. I recently attended a conference via Businesswire entitled “Communicating with Minorities” in which understanding the culture of your target audience was a key focus from one of the most engaging speakers – Blaire Borthayre – of Hispanic Marketing Resources. While language is a huge component of culture – it is only one part of our culture. Culture encompasses holidays, customs, slang, manners, greetings, gestures, popular figures, etc. Continue Reading >
TAGS: Comment (1)
An adorable moment caught on YouTube
Dec82009
Even if you’re not a cat lover – I think this YouTube video will still make you smile. No matter how times I watch, it still brings a huge smile to my face.
The Cutest Kitten on YouTube:
TAGS: Comments (2)
A favorite memory . . .
May182009
One of my most cherished memories growing up involves jazz music . . . Out of all the types of music that we have today – jazz holds a dear place in my heart. Jazz is the music I grew up listening to every morning with my dad. I remember walking down our stairs (which seemed to take an eternity at the time being only 3/4 years old), dancing in out of the shadows of the sunlight coming through our french windows in the dining room to finally the music room. I would then hear my dad’s voice say amongst the music notes in the air, “We’ve been waiting for you babygirl.”
As to the “we” – my dad would be referring to the piano strokes of Duke Ellington, the organ of Willie Smith, the guitar of Wes Montgomery, the notes of the tenor saxophone from John Coltrane, or perhaps one of the many jazz singers – Johnny Hartman, Lena Horne, Sarah Vaughn, Dinah Washington, Billy Holiday, Arthur Prysock, Nat King Cole, Louis Armstrong and the list goes on . . . .
To this day jazz music and my dad are one in the same – and always will be for me.
. . . So what is one of your favorite memories?
TAGS: Leave A Comment
