Are you into science fiction, fantasy, and/or horror?
If so, you may be interested to know that this weekend (August 5-8), Downtown Raleigh will host NASFiC (the North American Science Fiction Convention), which is held in years when the World Science Fiction Convention moves overseas (this year’s will be held September 2-6 in Melbourne, Australia). Continue Reading >
Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York.
Now that you’ve decided you should advertise to Hispanics in Spanish, you just need to get someone to translate your English-language campaign, right? Continue Reading >
In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers.
But hang on a minute.
If you’re targeting assimilated or highly-acculturated English-dominant Hispanics, shouldn’t you go with English instead? Continue Reading >
The Latino Arts Festival of Apex aims to highlight the presence of Latino arts and culture in the local community and provide an opportunity to build bridges across cultures. Continue Reading >
As we mentioned in Post Number 15, Hispanics prefer to be addressed in Spanish by advertisers.
But what kind of Spanish are we talking about?
Don’t cubanos and costarricenses and colombianos and chilenos speak different versions of the language?
To say nothing of panameños and paraguayos and puertorriqueños and peruanos?
During the month of April, BB&T branches in Cary, NC, and Panoltia, Inc. are collecting long-sleeve shirts to help protect North Carolina tobacco workers against Green Tobacco Sickness.
Green Tobacco Sickness is the result of acute nicotine poisoning. Workers’ clothes become saturated with tobacco juices, which are then absorbed through the skin. Those workers who gather the tobacco leaves under their arms as they harvest them face the most acute risk of illness.
Each of the Cary BB&T branches has a box for the public to drop off shirts. If you have a large volume to donate, you can contact Panoltia at 919-467-3590 to make arrangements for pick up.
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Note to HM&P staff: If you have a long-sleeve shirt or shirts (men’s or women’s) that you would be willing to donate to this important cause, just bring them by my office any time this month and I will make arrangements to get them to Panoltia, Inc.
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Thanks for your generosity.
Churchy LaFemme, the mud turtle who was one of the principal characters in cartoonist Walt Kelly’s satirical comic strip Pogo (1948-1975), was as superstitious as a summer day is long — so much so that he would panic whenever he discovered that: “Friday the 13th come on a Tuesday this month!” (Or on any other day of the week, for that matter).
As it turns out, though, for Latinos Friday the 13th does come on a Tuesday, because in Spanish-speaking countries, Tuesday — not Friday — the 13th is traditionally considered to be the day of bad luck.
Do you see the problem?
People in Latin America are forced to face the purported hazards of Tuesday — though not Friday — the 13th, while non-Hispanic folks in the U.S. and Canada need to navigate the perils of Friday — though not Tuesday — the 13th.
We bicultural U.S. Hispanics, however, must contend with both.
So, you know, yikes!
Did you know that whenever potential customers who are linked in to one or more “lo-so” networks (Loopt, Brightkite, Gowalla, Foursquare, etc.) find themselves within a few blocks of a business’s location, the owner can now instantly send them special promotions, discount coupons, or information about current sales by taking advantage of these and other similar location-based social media networks?
If that data point piqued your curiosity — as it did mine — there’s more information in this Miami Herald article.
In answer to the question of which language is more effective in reaching Hispanics — English or Spanish — we pointed out in our previous post that most consumers make their decisions based on emotion and that for Hispanics, the language of emotion is Spanish.
Why is this important?
