Cambiando Vidas: Actions Speak Louder than Words

Jul72010
Sarah Findle

100_0697Last week I had the opportunity to travel to the Dominican Republic and volunteer with Cambiando Vidas (Changing Lives), a U.S. based non-profit organization “dedicated to the idea that every person should have access to the basics of life – food, clothing, shelter, education, and the chance to exercise his or her skills and ambitions.” The organization focuses on building houses, educating youth and encouraging sustainable economic development in rural towns throughout the region.

For a week I worked with a group of 16 volunteers (including my dad, sister and good friend from college) as well as members of the local community to build a new house for a deserving family.  Though I enjoyed time away from technology and social media for a week, I was able to learn important lessons in communicating the old fashioned way.

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Cohen to Speak at Social Media Breakfast in Charlotte

Jun212010
Sarah Findle

Social Media Marketing Manager, Jeffrey L. Cohen will speak at the Social Media Breakfast tomorrow morning in Charlotte.

Speaking alongside Adam Holden-Bache, CEO and managing director of Mass Transmit, and Greg Cangialosi, president and CEO of Blue Sky Factory, Cohen will discuss the importance of e-mail marketing and social media integration to increase the effectiveness of a campaign.

For more information click here.

Playing to Social Media Success

Jun102010
Sarah Findle

Yesterday, despite being tempted by the giant Chess and Connect Four games, I was able to make my way to the Triangle Interactive Marketing Association (TIMA) Lunch and Learn, “The Dollars and Sense of Social Media”, at the Marbles Kids Museum in downtown Raleigh.

I soon realized that those classic games were a great segue to the panel discussion that was to ensue. The topic addressed the way different players in the business world seek and document social media success.  Each player in a game may have a different strategy or skill set to use, yet collectively everyone involved has an end goal – to win. Similarly, players in business approach strategy in their own way, but strive for achieving a common goal – success for the company, client or consumer.

Jeff Cohen, our social media marketing manager, moderated a diverse panel of professionals representing the agency, brand and platform service provider sides of business (Morgan Siem of Media Two Interactive, Phil Buckley of Sinclair Institute, and Adam Covati of Argyle Social, respectively).

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Cohen to Moderate Panel at TIMA Lunch

Jun82010
Sarah Findle

Our Social Media Marketing Manager, Jeffrey L. Cohen, will moderate a panel at the Triangle Interactive Marketing Association (TIMA) Lunch, June 9, 2010 at 11:30am, at the Marbles Kids Museum in Raleigh, N.C. Continue Reading >

Checking in with O2 Fitness

May262010
Sarah Findle

o2fitO2 Fitness is one of our clients here in the PR department at HM&P and we have had a lot of fun helping them spread the word about their seven (and growing!) locations around the Triangle.

O2 Fitness already runs their own Twitter account, Facebook fan page and blog. A new avenue of social media marketing we have explored with them are location-based applications.   One of the new growing trends in social media – location-based applications – allow you to share your location with others by ‘checking in’. Continue Reading >

B2B Blogging Tips Fit for the Queen (City): Jeff Cohen presents at Charlotte’s Business Marketing Association

May212010
Sarah Findle

This past Wednesday, our own Social Media Marketing Manager Jeff Cohen presented “16 Best Practices of B2B Corporate Blogging” to the Business Marketing Association Carolinas Chapter.  I was lucky enough to attend the lunch in downtown Charlotte, N.C. with a diverse audience of large and small business owners, agency execs, HR reps and freelancers, among others. Continue Reading >

Engage by Brian Solis – A Review

Apr262010
Sarah Findle

I recently finished Brian Solis‘ new book, Engage, after some stop and go reading over the past month. Overall I thought it was a great book with some good examples and case studies to keep in my back pocket.  In the end though, I think it could be broken into two separate books: New Media University and Postgrad.

The first half does a great job of breaking down social media theory and tools via courses in the “New Media University”.  Solis encourages even those who consider themselves social media PhD’s to start from square one and review what makes up the intricacies of social media:

“For those well versed in social media and the tools that connect us to those we wish to reach, enjoy this chance to hit “ctrl-alt=del” and restart with a fresh perspective.  For those new to the socialization of media and influence, please take your time here. This is were everything begins.”

By the time you receive your New Media U. MBA you have covered an extensive library of tools available and have been introduced to a myriad of examples and case studies that prove the value of those tools.  I enjoyed reviewing and reminding myself of the resources that can foster relationships, conversation and reputation both personally and for brands and business. Continue Reading >

SAS Shows Off its New Toy

Apr222010
Sarah Findle

sas

I was fortunate enough to attend the SAS Social Media Analytics Software Launch event (#sassma) last night with a group of about 50 Triangle area social media experts and enthusiasts.  The turn out was a great mix and after some mingling, good food and cold drinks the event was underway.

David Thomas, social media manager at SAS, noted lessons learned from the software launch. It was interesting to see the difference just one year makes in the amount of social media engagement surrounding an event.

In 2009 the SAS Global Forum hashtag (#sgf09) received 500 tweets from 25 unique users (including SAS employees).  In 2010 the number skyrocketed to 3,353 tweets using the hashtag (#sgf10) with 836 unique users (not including SAS employees). Continue Reading >

Tweet Tweet…Shhh! Library voices!

Apr152010
Sarah Findle

Notturno by gualtiero.The 140 characters of the little blue bird have found a nesting place among the stacks at the Library of Congress.

Fellow Tweeps, if you never thought you would get your 15 minutes of fame as a published author with enough clout to  be among the greats in the card catalog, never fear! Thanks to Twitter’s collaboration with the Library of Congress every 140 character message you have posted over your Twitter lifetime will soon be on display for all to see.

There is a six-month lag in storage so you can’t look back to yesterday’s gossip, but the archive will prove useful to look back at significant moments such as the very first tweet ever posted and events such as coverage of the Haiti earthquake.

One other reason to check yourself before you Tweet – your great great grandkids can look back and find out when you had a “fail whale” of a day. You don’t want to be rolling over in your grave now do you?

Side note: Another neat tool released recently by Google is Google Replay. It lets you re-live real-time search results from a certain moment in time (right now only back to Feb. 2010, but it will soon go several years back).

A Snapshot of Media Leaders Raleigh

Apr72010
Sarah Findle

Last night I, along with fellow co-workers Courtney Beck, Melea Mauldin and Jess Redman, attended the Media Leaders event at Isaac Hunter’s Oak City Tavern in Raleigh.

The event was crowded with Raleigh area professionals from a variety of industries, but all interested in new media, and overall, having a good time. Maybe it was the awesome photo booth where my fellow HM&Pers and I took center stage – but overall I think it was a great mixed crowd, one of the best networking events I have been to in the Triangle thus far. Continue Reading >

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