I recently attended the banquet for the annual Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society. It was a great evening meeting fellow colleagues in our industry and learning about projects they have completed for clients. Howard, Merrell & Partners received two honorable mentions for “Excellence in Communcation.” Read more about it here.
Video Tape
Jun182010
Something scary is going on in the creative department at HM&P. And it involves a whole lot of duct tape.
http://www.vimeo.com/12654907
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HM&P Wins Four Inspire Awards for PR Work
May62010
Congrats to the Butterball and Georgia-Pacific Professional teams who were honored last night at the North Carolina Public Relations Society of America’s Inspire Awards ceremony. Continue Reading >
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HM&P PR Team Finds Success in Tropical California
Apr272010
The Howard, Merrell & Partners public relations team recently returned from an outstanding showing at the 22nd SCAA 2010 Annual Exposition in Anaheim, California. Under sunny skies and giant palm trees, the team managed a fun-filled Welcome Reception sponsored solely by Gold-Level Sponsor, Georgia-Pacific Professional. The reception was one of the highlights of the event, featuring a cocktail hour and jammin’ band. Continue Reading >
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What is an Art Director?
Apr82010
When people ask me what I do, it’s often difficult to describe. I found this interesting article that does a really good job of breaking down exactly what an Art Director does.
In particular, it introduces readers to the principles and techniques of the Art Director, and how those techniques can influence the overall effectiveness of a website. Read article.
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The Durability Experience
Apr12010
CORDURA® has added a new section to their site. The agency was tasked with showcasing how CORDURA fabrics are used in clothing and other items. HM&P developed a simple, interactive solution that allows users to rotate models and click on hot spots to find out detailed information about the fabric being used in the clothing they’re wearing. Smart. Simple. Fun to use.
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Mo Visits Orlando!
Mar172010
Just a few weeks ago, Julia and I had the pleasure of accompanying our dear friend Mo, the VP of Hygiene and Chairman of Cool at Georgia-Pacific Professional, to Florida for a visit to The Villages Charter School just outside of Orlando. While we were there, Mo also made several appearances at a Grainger customer event. Mo traveled all the way to Florida in order to help The Villages students learn how to kick germs out of the classroom with his touchless ways. To no one’s surprise, Mo was a big hit at both locations!
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Agency Takes Home 16 ADDYs!
Mar22010
We certainly are consistent… Over the past few years, we have had a very strong showing at the ADDY Awards and we did it again this year. We took home 16 ADDYs — eight gold, four silver, three bronze and a Judges’ Choice.
The majority of the honors we received were for the “Durable People” campaign created for the CORDURA® brand. We also won awards for work created for Georgia-Pacific Professional, Texas Farm Products, Invacare and for the agency itself.
Check out the press release here.
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Howard, Merrell & Partners Recognized at Best of NAMA
Jan282010
Howard, Merrell & Partners received four awards Tuesday at the Carolinas-Virginia Best of NAMA (National AgriMarketing Association) program for its advertising and public relations work for BASF Plant Science. Courtney Beck and Karlie Justus attended the event and accepted the awards on behalf of BASF Plant Science.
HM&P received a chapter merit and regional merit in the Single Page Ads, Series division for the “Starry Night,” “Maze” and “Rainbow” ads created for NutriDense®. In the public relations category, HM&P won chapter and regional top honors in the Interactive Marketing Tools division for the NutriDense blog. The blog will go on for judging in the National Best of NAMA competition.
Folks from all HM&P departments contributed to the success of these campaigns, so congrats all around!
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Art Of Washing Hands Site Teaches Kids To Wash Hands
Jan212010
Some recent HM&P work for Georgia-Pacific Professional includes an online teaching tool to help kindergarten and
first grade students learn the proper way to wash their hands. The Art of Washing Hands site (www.ArtOfWashingHands.com) is part of Georgia-Pacific Professional’s effort to improve hand washing practices across the country – and HM&P is excited to help them spread the word.
In fact, the project extends beyond the site. Earlier this month, The Art Of Washing Hands materials were shipped to schools as an insert to Weekly Reader. (Yes, the same Weekly Reader we had as elementary students!) Last fall the free materials were offered to school nurses as well. Plus, Mo, Georgia-Pacific Professional’s VP of Hygiene and Chairman of Cool, has been promoting the program in schools. In fact, he visited one in The Villages, FL just yesterday.
A press release announcing the site and the program was launched this week. Check out this great coverage:
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