We certainly are consistent… Over the past few years, we have had a very strong showing at the ADDY Awards and we did it again this year. We took home 16 ADDYs — eight gold, four silver, three bronze and a Judges’ Choice.
The majority of the honors we received were for the “Durable People” campaign created for the CORDURA® brand. We also won awards for work created for Georgia-Pacific Professional, Texas Farm Products, Invacare and for the agency itself.
Check out the press release here.
Howard, Merrell & Partners received four awards Tuesday at the Carolinas-Virginia Best of NAMA (National AgriMarketing Association) program for its advertising and public relations work for BASF Plant Science. Courtney Beck and Karlie Justus attended the event and accepted the awards on behalf of BASF Plant Science.
HM&P received a chapter merit and regional merit in the Single Page Ads, Series division for the “Starry Night,” “Maze” and “Rainbow” ads created for NutriDense®. In the public relations category, HM&P won chapter and regional top honors in the Interactive Marketing Tools division for the NutriDense blog. The blog will go on for judging in the National Best of NAMA competition.
Folks from all HM&P departments contributed to the success of these campaigns, so congrats all around!
Some recent HM&P work for Georgia-Pacific Professional includes an online teaching tool to help kindergarten and
first grade students learn the proper way to wash their hands. The Art of Washing Hands site (www.ArtOfWashingHands.com) is part of Georgia-Pacific Professional’s effort to improve hand washing practices across the country – and HM&P is excited to help them spread the word.
In fact, the project extends beyond the site. Earlier this month, The Art Of Washing Hands materials were shipped to schools as an insert to Weekly Reader. (Yes, the same Weekly Reader we had as elementary students!) Last fall the free materials were offered to school nurses as well. Plus, Mo, Georgia-Pacific Professional’s VP of Hygiene and Chairman of Cool, has been promoting the program in schools. In fact, he visited one in The Villages, FL just yesterday.
A press release announcing the site and the program was launched this week. Check out this great coverage:
The Raleigh City Museum’s “Art of Business” exhibit opened Friday with a reception including live music, food and drinks. The exhibit features commercial art including signage, print collateral, packaging and advertising from some historic Raleigh-based businesses.
Howard Merrell & Partner’s own Senior Art Director, John Moore, the grandson of our agency’s founder, Jack Howard, helped complete the exhibit with several original ad pieces and copy from J.T. Howard Advertising Agency (our agency’s founding name). Early clients included Pine State Creamery, the State of North Carolina and Durham Life Insurance.
Several HM&P employees attended the event and enjoyed learning about our agency’s place in Raleigh’s history.
New work has been added to the agency website for Cordura, Dixie and Precise Dog Food. It’s good stuff. Nice job to all who played a part in its creation. Check it out when you have a moment at www.merrellgroup.com
Here are some of the illustration/paintings we had produced for the NutriDense® Brand Campaign. Sharvin designed the website and it looks great. Check it out at NutriDense.com.
We don’t usually like focus groups here at HM&P, but this one was different. While pitching a sock manufacturer, we got a little group together and asked a few questions. Very insightful.
We Keep Pools Happy.
Pentair Water Pool and Spa tasked us with an e-mail blast and direct mail
campaign for 10 FREE POOL PUMPS and 50 Visa debit cards for the runners up.
Last night the Raleigh Public Relations Society held its annual Sir Walter Raleigh Awards dinner and celebrates the organization’s 50th anniversary. The Sir Walter Raleigh Awards honor outstanding public relations work in the Triangle area. The competition recognizes firms of all sizes for excellence in the field. Last night the Howard, Merrell & Partners public relations team took home many top honors!
Howard, Merrell & Partners earned the following awards:
Total Communications/Community Relations Campaign
Organizational Identity/Promotion:
Project Gecko Presented by Zilla – GOLD
Miscellaneous Special Events:
CORDURA® Brand Scavenger Hunt – SILVER
Special Event:
Butterball Grand Opening – HONORABLE MENTION
Public Relations Writing
Opinion/Feature Writing:
Butterball Op-Ed – HONORABLE MENTION
News Release:
Humanities Center ASC Conference – SILVER and BEST IN DIVISION
Publications
Open Category:
Project Gecko Presented by Zilla – GOLD and BEST IN DIVISON
The HM&P PR team would also like to thank Peter Shankman for an inspiring and thoughtful speech at last night’s dinner. It was a great event thank you to everyone who helped to make it possible!
Menu favorites speak their mind through the new integrated Dixie brand campaign launched by Georgia-Pacific Professional Food Services Solutions. Created by HM&P, Food & Drinks on Dixie® features popular food items as characters who share what they love about the innovative line of Dixie® foodservice products. Through the campaign’s three main characters – affectionately referred to as Hamburger, Coffee and Ice Cream – customers get a first-hand look at what it is like “going out on Dixie®.”
The campaign has been very well received in the media. Through the outreach of HM&P’s public relations team the campaign landed on AdWeek’s blog this morning.
To see more videos created for the campaign, visit DIXIE’s YouTube channel.
