Howard, Merrell & Partners has been named agency of record for Component Hardware Group®, Inc. (CHG). For 28 years CHG has been the leading designer, manufacturer and distributor of premium plumbing and hardware products for the foodservice, institutional, healthcare and commercial markets. As the agency of record, Howard, Merrell & Partners provides strategic, integrated brand support and tactical execution in the areas of advertising, media buying and planning, market research, interactive, public relations and social media marketing.
CHG’s portfolio is made up of some of the most recognized plumbing and component hardware brands including SANIGUARD®, Flame Gard® Filters & UL-Fire Rated Access Doors, and Encore® Premium Plumbing. The initial focus for Howard, Merrell & Partners is to develop and launch new brand campaigns for the CHG legacy brands. The campaign will include print and interactive advertising, media planning, tradeshow support, an extensive Web site redesign and an aggressive public relations program.
CHG is also known for its versatile production and logistics management capabilities, with access to worldwide resources for various specialized manufacturing processes and short lead times. Additionally, CHG’s product portfolio spans nine product categories, with an inventory of more than 8,000 SKUs.
About Component Hardware Group®, Inc (CHG)
CHG is a leading designer, manufacturer and distributor of premium plumbing and hardware products. The company creates innovative solutions that serve the foodservice, institutional, healthcare and commercial markets in the following brand divisions: Flame Gard® Filters & UL-Fire Rated Access Doors, SANIGUARD®, Keil® Refrigeration Hardware, SaniShower, Encore® Premium Plumbing, Grease Defender, Regal Ride, TOP-LINE, Drain Master and QuikWash. CHG has provided excellence in the plumbing and hardware industry for more than a quarter of a century and, today, remains steadfastly committed to quality, service and innovation. For more information, please visit www.chgusa.com or www.flamegardusa.com.