National Humanities Center Names HM&P Public Relations Agency of Record

Mar92010
Jessica Redman

Howard, Merrell & Partners will provide public relations support to increase visibility and build awareness for National Humanities Center, a national non-profit organization. As an institute for advanced study dedicated to the humanities, the National Humanities Center provides fellowship support for scholars, training and resources for high school teachers, and public outreach programs that address a wide range of topics.

The PR team is excited to work the Center – read the full announcement here.

Part of Raleigh’s History

Jan112010
Sarah Findle

atofbizlogoThe Raleigh City Museum’s “Art of Business” exhibit opened Friday with a reception including live music, food and drinks. The exhibit features commercial art including signage, print collateral, packaging and advertising from some historic Raleigh-based businesses.

Howard Merrell & Partner’s own Senior Art Director, John Moore, the grandson of our agency’s founder, Jack Howard, helped complete the exhibit with several original ad pieces and copy from J.T. Howard Advertising Agency (our agency’s founding name). Early clients included Pine State Creamery, the State of North Carolina and Durham Life Insurance.

Several HM&P employees attended the event and enjoyed learning about our agency’s place in Raleigh’s history.

IMG_2414IMG_2424

Howard, Merrell & Partners Named Agency of Record For Component Hardware Group, Inc.

Nov162009
Laura Gross

component hardware groupHoward, Merrell & Partners has been named agency of record for Component Hardware Group®, Inc. (CHG). For 28 years CHG has been the leading designer, manufacturer and distributor of premium plumbing and hardware products for the foodservice, institutional, healthcare and commercial markets. As the agency of record, Howard, Merrell & Partners provides strategic, integrated brand support and tactical execution in the areas of advertising, media buying and planning, market research, interactive, public relations and social media marketing.

CHG’s portfolio is made up of some of the most recognized plumbing and component hardware brands including SANIGUARD®, Flame Gard® Filters & UL-Fire Rated Access Doors, and Encore® Premium Plumbing. The initial focus for Howard, Merrell & Partners is to develop and launch new brand campaigns for the CHG legacy brands. The campaign will include print and interactive advertising, media planning, tradeshow support, an extensive Web site redesign and an aggressive public relations program.

CHG is also known for its versatile production and logistics management capabilities, with access to worldwide resources for various specialized manufacturing processes and short lead times. Additionally, CHG’s product portfolio spans nine product categories, with an inventory of more than 8,000 SKUs.

About Component Hardware Group®, Inc (CHG)
CHG is a leading designer, manufacturer and distributor of premium plumbing and hardware products. The company creates innovative solutions that serve the foodservice, institutional, healthcare and commercial markets in the following brand divisions: Flame Gard® Filters & UL-Fire Rated Access Doors, SANIGUARD®, Keil® Refrigeration Hardware, SaniShower, Encore® Premium Plumbing, Grease Defender, Regal Ride, TOP-LINE, Drain Master and QuikWash. CHG has provided excellence in the plumbing and hardware industry for more than a quarter of a century and, today, remains steadfastly committed to quality, service and innovation. For more information, please visit www.chgusa.com or www.flamegardusa.com.

BASF Field Trip

Nov42009
Billy Barnes

A group of us just took a farm tour of Indiana, Minnesota and Upstate New York on behalf of our client, BASF Plant Science, to see NutriDense out in the field. Literally. Nutridense is a trait that, among other things, gives corn (for grain and silage) a nutritional boost. You can learn all about it at nutridense.com. We learned a ton. Met some amazing grain growers and dairymen. And yes, got our hands a little dirty. There’s no better way to learn. See a few pics from the trip here:

TAGS: Comments (2)

New Work

Aug252009
Billy Barnes

New work has been added to the agency website for Cordura, Dixie and Precise Dog Food. It’s good stuff. Nice job to all who played a part in its creation. Check it out when you have a moment at www.merrellgroup.com

Howard, Merrell & Partners Wins 8 Raleigh Public Relations Society Awards

Jun172009
Kipp Bodnar

dsc_0303

Last night the Raleigh Public Relations Society held its annual Sir Walter Raleigh Awards dinner and celebrates the organization’s 50th anniversary. The Sir Walter Raleigh Awards honor outstanding public relations work in the Triangle area. The competition recognizes firms of all sizes for excellence in the field.   Last night the Howard, Merrell & Partners public relations team took home many top honors!

Howard, Merrell & Partners earned the following awards:
poster
Total Communications/Community Relations Campaign

Organizational Identity/Promotion:
Project Gecko Presented by Zilla – GOLD
Miscellaneous Special Events:
CORDURA® Brand Scavenger Hunt – SILVER

1

Special Event:
Butterball Grand Opening – HONORABLE MENTION

Public Relations Writing
Opinion/Feature Writing:
Butterball Op-Ed – HONORABLE MENTION
News Release:
Humanities Center ASC Conference – SILVER and BEST IN DIVISION

Publications
Open Category:
Project Gecko Presented by Zilla – GOLD and BEST IN DIVISON

The HM&P PR team would also like to thank Peter Shankman for an inspiring and thoughtful speech at last night’s dinner. It was a great event thank you to everyone who helped to make it possible!

dsc_0312

Don’t Forget to Wash Your Hands

May82009
Laura McAliley

In order to stay healthy, its very important to wash your hands. That’s the message Georgia-Pacific Professional is sharing.

Today, the beginnings of an integrated campaign launched in USA Today with the tagline “It’s The New Chicken Soup”. Check out the ad below, Healthy Solutions web site and press release for information about proper hand washing techniques. Oh, and Mo is, of course, there to help.

gpac-2261-usatodaymechr5_1rev

Who says strategic planning can’t be fun?

Apr62009
Lisa Powell
HM&P and BASF Plant Science

HM&P (Jim, Stephanie, Lisa & Kristi) and BASF Plant Science at Dick's Last Resort in Chicago

Congrats to Aquatic Life

Mar312009
Lisa Powell

Once again one of our favorite clients, Mike Elliott, let us do what we do best — create an award winning brand campaign for his new company, Aquatic Life. Earlier this month the campaign won a Silver at the Triangle ADDYs for a Consumer/Trade campaign. It is a hard time to start a new business, but Mike and his partner Dave have already won design awards for their lighting and are adding retailers daily. Check out their website www.aquaticlife.com

alif1426_cactusad