Top Tweeted Technical Tip of the Day – HTML5

Aug62010
Tara Maxwell

This fantastic article was just posted the first of this month and has a great collection of “25 HTML5 Features, Tips, and Techniques You Must Know” by Jeffrey Way on net.tutsplus.com.  I learned quite a bit from reading this article, which can be read in its entirety in less than 30 minutes without having to click links to other sites to get the “full” information.

A few of the things I learned which will save tons of time in future projects are: Continue Reading >

Latest Version of Google Chrome Launches with Flash-Based Game

Jul62010
Brianne Dabiero

The latest version of Google Chrome is now available and comes standard with Adobe Flash.  To make people aware of this new feature, Google launched a Flash-based YouTube game called FastBall.

The goal of the game is to get a ball through an obstacle course in the fastest amount of time, but instead of the typical “manipulate the ball through the course” routine, players must answer a series of questions to advance the ball. Questions are all web-based and include challenges that use Google, Twitter and, of course, YouTube. Some examples of questions are “Choose the fastest method of transportation between points A and B using Google Maps” and “Search for three things that have decreasing results.”

Continue Reading >

Location-based Apps Picking Up Steam

Jun112010
Scott Piggott

It seems like the location-based social media apps like Foursquare, Gowalla and BrightKite are finally beginning to pick up steam. Starbucks was an early adopter of Foursquare, and now I’m starting to see more and more small businesses take advantage of the opportunities that are being afforded by this new medium. In fact, our social media group is currently working with several clients, including O2 Fitness, to roll out location-based promotions. Continue Reading >

Playing to Social Media Success

Jun102010
Sarah Findle

Yesterday, despite being tempted by the giant Chess and Connect Four games, I was able to make my way to the Triangle Interactive Marketing Association (TIMA) Lunch and Learn, “The Dollars and Sense of Social Media”, at the Marbles Kids Museum in downtown Raleigh.

I soon realized that those classic games were a great segue to the panel discussion that was to ensue. The topic addressed the way different players in the business world seek and document social media success.  Each player in a game may have a different strategy or skill set to use, yet collectively everyone involved has an end goal – to win. Similarly, players in business approach strategy in their own way, but strive for achieving a common goal – success for the company, client or consumer.

Jeff Cohen, our social media marketing manager, moderated a diverse panel of professionals representing the agency, brand and platform service provider sides of business (Morgan Siem of Media Two Interactive, Phil Buckley of Sinclair Institute, and Adam Covati of Argyle Social, respectively).

Continue Reading >

Cohen to Moderate Panel at TIMA Lunch

Jun82010
Sarah Findle

Our Social Media Marketing Manager, Jeffrey L. Cohen, will moderate a panel at the Triangle Interactive Marketing Association (TIMA) Lunch, June 9, 2010 at 11:30am, at the Marbles Kids Museum in Raleigh, N.C. Continue Reading >

Apple HTML5 Showcase

Jun42010
Scott Piggott

Apple has put together an overview of some of the capabilities of HTML5 and CSS3 with some very nice examples. Check it out at http://apple.com/html5/.

HTML5 and CSS3 will enable a rich web unlike anything we’ve ever experienced before. The use of rich typography (without plugins) alone is going to change the visual quality of the web while providing an unparalleled user experience. The typographical revolution of the web is upon us!

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Personalized infographics

Jun22010
Karlie Justus

I love a good infographic – from The State of the Internet and Fanboys: A Field Guide to Facebook’s Maze of Privacy Settings and Sci-Fi Movie Quotes in graphic form – I like getting statistical information in an easy-to-understand, well-designed (and sometimes humorous) snapshot.

You’ll notice all of the infographics above link to Cool Infographics, one of my favorite blogs to mine for new images. It alerted me to Ionz, a digital branding company that has an interactive, DIY infographic creator set up on its site. Continue Reading >

One way to get a job in advertising

Jun22010
Billy Barnes

This guy took out google ads for 5 Creative Directors. And it worked.

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Checking in with O2 Fitness

May262010
Sarah Findle

o2fitO2 Fitness is one of our clients here in the PR department at HM&P and we have had a lot of fun helping them spread the word about their seven (and growing!) locations around the Triangle.

O2 Fitness already runs their own Twitter account, Facebook fan page and blog. A new avenue of social media marketing we have explored with them are location-based applications.   One of the new growing trends in social media – location-based applications – allow you to share your location with others by ‘checking in’. Continue Reading >

TIMA Lunch & Learn to Feature Apple on Mobile Marketing

Apr292010
Heather Gapusan

The Triangle Interactive Marketing Association’s (TIMA) May “Lunch & Learn” will feature Francis Shepherd, Senior System Engineer, Apple, Inc. on how to tune out the static in your mobile marketing buzz. Continue Reading >