As you have probably already heard, Domino’s  had a crisis on their hands last week when employees in Conover, NC posted a video on YouTube of employees doing disgusting things to a sandwich.  Some of the awfulness includes: placing snot on a sandwich, sticking cheese up an employees nose, farting on salami.

With social media’s ability to spread information quickly, the video was viewed and shared by disgusted consumers and was all over the news.

Domino’s responded with their own post on YouTube:

I don’t know about everyone else, but for me the damage has already been done, it will be hard to eat Domino’s again.  Especially their sandwiches.

With social media, it’s important for brands and employees to realize the affect that one video (even if it’s a prank) can have on a company.  It will interesting to watch how/if/when Domino’s recovers.