Sci-Fi Comes to Raleigh — This Weekend

Aug42010
Jim Stevens-Arce

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Are you into science fiction, fantasy, and/or horror?

If so, you may be interested to know that this weekend (August 5-8), Downtown Raleigh will host NASFiC (the North American Science Fiction Convention), which is held in years when the World Science Fiction Convention moves overseas (this year’s will be held September 2-6 in Melbourne, Australia). Continue Reading >

AP Style Guide Releases New Social Media Guidelines

Jun42010
Kimberly Burke

The Associated Press Stylebook got a recent update to keep up with the ever-changing world of social media.

Mashable reviewed the 42 new guidelines for social media and Adam Ostrow, editor in chief at Mashable, shared his thoughts on the “more interesting” changes to the stylebook: Continue Reading >

Check Yourself

Apr142010
Melea Mauldin

For the love of all things written, please use spell check…. every time.  Using ‘rediculous’ makes you look RIDICULOUS and the mistake is easily caught with spell check. (I know J.J. Reddick needs the attention in the misspelling, but I don’t think anything can help his publicity now.)  It’s not even a contraction mistake or homonym.  Sorry for the rant, but taking the five seconds to spell check can really save your credibility.

Modern Copywriter

Mar232010
Josh Feuerhelm

A nice little site for CWs to check out:

http://www.moderncopywriter.com/

See what other keyboard jockeys in the industry are up to. Some pretty cool stuff.

Writing Insights

Mar122010
Melea Mauldin

In the advertising, marketing and PR world, there are so many words flying around.  There is content for a Web site, content written for ads and advertorials, product write-ups, brand summaries and on and on.

How often do we go back and review completed writing to make sure it accomplishes our goals and strategic direction?  How many times have you re-read something and thought “this doesn’t even make sense”? Well I have found a few tips on Brian Clark’s (@copyblogger) blog.  He has great insight on intentional writing and one of his co-bloggers, Steve Errey, outlines writing with confidence.  I think this post is worth reading.

How to Write With Confidence.

What other tips have you found for your writing skills?

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Valentine’s Day, Associated Press style

Feb112010
Karlie Justus

Roses, chocolates, candy hearts and…AP Style?

10,000 Words, a site that follows journalism and technology, managed to add Romance to the school-yard staples Reading, ‘Riting and ‘Rithmatic with its second annual “Happy VDay: Valentines for Journalists” blog post. The site hilariously incorporates newsroom mainstays such as bylines, crime beats, quotes and word counts into sweet, bite-sized sentiments.

valentine02valentine05

For more fun, check out more AP Style lovin’ on 10,000 Word’s Valentines Day post from last year.

Screenwriting Competition

Feb102010
Jim Stevens-Arce

Screenplay_1Fifty semi-finalists have been announced for the 5th Annual $50,000 Kairos Prizes for Spiritually Uplifting Screenplays.

My screenplay, which is titled One Such Child, is among them.

Keeping my fingers crossed.

Creating Web Links and Headlines

Apr62009
Chris Kroeper

Article from Jakob Nielsen’s Alertbox about how well users understand the first 11 characters of a website’s links and headlines. Good read for copywriters.
Full Article (12 characters – oh well, but you get the drift)

Your Winning Cartoon Caption

Mar272009
Steve Olshansky

Every Monday, the New Yorker Magazine holds a Cartoon Caption Writing Contest. The Qualified Winner of each Cartoon Caption Contest will receive a print of the cartoon, with the caption, signed by the artist who drew the cartoon (the “Prize”).

The deadline for this week’s contest is Sunday March 29th. Here’s the cartoon and my lame entry:

 

 

“Number 1. Thou shalt not eat MSG.”

 

C’mon you can do better than a hack copywriter.

Here’s the link to the actual  contest:

New Yorker Cartoon Caption Contest

Madoff v. Lobsters

Mar262009
Steve Olshansky

Woody, my hero, is back with a timely and unexpected piece on the scandal. A must read for seafood lovers, Ponzi scheme victims and people who appreciate smart humor writing.

Woody Allen on Madoff