Our 65th Anniversary

Sep12010
Stephanie Styons

This year, Howard, Merrell & Partners is proud to be celebrating its 65th anniversary. In honor of this special occasion, we’ll be sharing our wonderful history on the blog. We’ll post pictures and copies of our work over the years, as well as share stories from former and current employees, clients and friends. We look forward to hearing comments from folks near and far, new and old. Enjoy! Continue Reading >

Billy Barnes — One of the Triangle’s Movers & Shakers

Aug242010
Stephanie Styons

Congratulations to Billy Barnes who was just named one of the Triangle’s Movers and Shakers! This award honors up-and-coming business leaders in the Triangle community — individuals who have made an impact on both their company and the community.

Throughout Billy’s 17-year career, he’s worked on a wide variety of accounts in just about every industry there is. This exposure to so many types of products and services has made Billy incredibly versatile and given him a unique perspective on business, which our clients truly appreciate. His creative strengths are new product launches, knowing what’s funny and what’s not, the ability to tap into people’s emotions, integrated campaigns, and making user experiences on the web engaging and effective. Continue Reading >

Our People

Jul122010
Stephanie Styons

We hate to see good employees leave the agency, but occasionally they do. Unfortunately, a young professional left us just a few days ago. She sent a goodbye email to the staff that made me smile when I read it. I am proud to work along side some great people, who are not only creative and smart, but make working here interesting and fun. Continue Reading >

Searching for an Assistant Account Executive

Jun242010
Stephanie Styons

Howard, Merrell & Partners is seeking an assistant account executive with a minimum of 2 years experience to handle advertising campaigns for a high-profile business-to-business account. Position requires multi-tasking on strategic and executional fronts, collaboration with colleagues, and deftly managing client needs and expectations. Must have a can-do attitude, a desire for producing great creative and ability to work diligently under pressure. Continue Reading >

Video Tape

Jun182010
Billy Barnes

Something scary is going on in the creative department at HM&P. And it involves a whole lot of duct tape.

http://www.vimeo.com/12654907

One way to get a job in advertising

Jun22010
Billy Barnes

This guy took out google ads for 5 Creative Directors. And it worked.

YouTube Preview Image

Lego Sculptures

May192010
Lisa Powell

Check out the the brick artist who creates all kinds of things out of legos for a living. You may have seen his work before he has been on Letterman, Jimmy Kimmel and he has a show The Art of the Brick touring Museums across the country. Continue Reading >

Great Ambient Advertising

Apr222010
Chris Gupton
YouTube Preview Image

Social media extends the shelf life of advertising

Apr132010
Karlie Justus

What happens to an advertising campaign after magazines come off the shelves, billboards are redone and television spots retire from network TV? Cue Twitter, Facebook and YouTube.

An article in Monday’s New York Times highlighted how companies such as Burger King and CareerBuilder have extended the life of past advertising campaigns by hosting them on their Web sites and promoting them via social media activities:

MADISON AVENUE is coming up with a digital variation on an Irving Berlin standard: The campaign has ended, but the advertising lingers on.

Years after its introduction, a chimpanzee-themed e-mail service for CareerBuilder, Monk-e-mail, is still going strong.

Thanks to Internet staples like YouTube, Facebook and the special Web sites known as microsites, consumers can still see ads after the completion of the campaigns of which they were part — not unlike satellites that remain in space, visible to the eye, long after they have stopped being tracked.

The ongoing online presence for ads is different from how campaigns conclude in the traditional media, when television commercials and print advertisements cease appearing or billboards and signs in stores are taken down.

Continue Reading >

Great out-of-home

Apr122010
Chris Gupton

I found this on BrandFreak.com. I thought it was a great idea and wanted to share it with you.
6a00d834519bc269e20133ec93830c970b-580wi

Read more.