May12009
Kipp Bodnar
An issue that is central to most discussions about social media marketing regardless if it is on the agency side or the client side is the idea of selling social media to your boss. We all have a “boss” from the agency perspective it is the client, while from an internal communications perspective it could be middle management, investors, or senior management. One of the best presentations I have seen on this topic comes from Charlene Li, who is the co-author of Groundswell.
Li presents clearly the foundation for properly educating organizations about using social media. I agree that education, goal setting, and a focus on relationships not technology are the keys to successfully selling social media to your “boss”.
Mar262009
Kipp Bodnar
The future of social networks is a highly debated topic. At SXSW Interactive 2009 Charlene Li, co-author of Groundswell provided her own insights about the future of social networks: social networks will be like air.
In her presentation Li said that the original purpose for the Internet was a social one, not a technical one. She contends that all online experiences will be social and that interaction won’t only happen on “social networks”. She referenced Current TV’s election coverage as a great example of TV becoming social.
She contends that for social networks to be like air you need three things: identity, contacts and activities. Regardless if you agree or disagree, Charlene made some excellent points. For the full recap and experience of her presentation I have embed her slides and included a link to the audio of her presentation.
