Given our agency’s philosophy on emotion, I especially liked this ”thought of the day” from Erik Hauser, VP, Executive Creative Director, Euro RSCG Impact……….

Human Beings are powered by emotion – not by reason

The neurologist Donald Calne put it best:

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”

Essentially – when there is a conflict emotion trumps reason.

Good thing that we all sell emotions for a living:)