Fried Marketing: Increasing Web Traffic From a "Bacon Explosion"
In the spirit of the fried nature of our blog theme and name, I bring you a simple example of resourceful thinking translated into a marketing win. The two guys that run BBQaddicts.com needed more visitors, so that they could boost advertising revenue. What was the answer? Turning 2 pounds of bacon and 2 pounds of sausage into the Bacon Explosion.
This log of bacon and sausage that is smoked and then slathered in BBQ sauce has become the most popular recipe on the web.
How popular?
As of today, nearly 6,00 posts had been written about it and it had been discussed on some of the web’s most visited sites including the Huffington Post and reached the front page of social news site Digg. Through all of this exposure they eventually ended up on the front page of the New York Times Dinning Section. All pretty impressive for $20 in groceries and creative thinking.
Still Haven’t Had Enough Bacon?
Here is a great video of someone creating a Bacon Explosion:
