7 ADDYS. 7 Fried Hot Dogs. 1 Judge's Choice.
Fried Logic is happy to report that HM+P took home seven ADDY Awards at the 2009 Triangle ADDYs, including the Judges’ Choice in the Mixed Media category. In addition, copywriter Steve Olshansky took home seven fried hot dogs in his ever expanding waistline. The dogs were one of the many fried food offerings at this year’s gala soirée held at the new Durham Performing Arts Center, or DPAC. Fried food because the theme of the event was “Southern Fried Advertising.” Get it? The band: kind of fun, kind of dorky, kind of too loud. The crowd: lots of guys sporting the Ryan Seacrest look – torn jeans, Urban Outfitters t-shirt and blazer. And the women, well, looking quite glamorous this year.
And now for the awards. Not everything we entered won. Our moms are a little bitter. But for the stuff that did win: know that every person in our creative and interactive departments had a hand in one project or another. Which speaks to our process and culture, and makes the awards even sweeter. Here are the winning campaigns:
- GOLD ADDY – Poster Campaign – Defend Your Base (for CORDURA® brand)
- GOLD ADDY – Website, B-to-B Flash – William Marsh Website
- SILVER ADDY- Mixed-Media, National Consumer – Defend Your Base Integrated (for CORDURA® brand)
- SILVER ADDY – Consumer/Trade Campaign, Color – Cactus Corn (for Aquatic Life)
- SILVER ADDY – Website, Consumer Flash – Defend Your Base™ Website (for CORDURA® brand)
- SILVER ADDY – Self Promotion, Interactive – Decorate The New Guy (Howard, Merrell & Partners holiday card)
- JUDGE’S CHOICE TOTAL BODY OF WORK – Mixed-Media, National Consumer – Defend Your Base Integrated (for CORDURA® brand)
