Social Networks Will Be Like Air
The future of social networks is a highly debated topic. At SXSW Interactive 2009 Charlene Li, co-author of Groundswell provided her own insights about the future of social networks: social networks will be like air.
In her presentation Li said that the original purpose for the Internet was a social one, not a technical one. She contends that all online experiences will be social and that interaction won’t only happen on “social networks”. She referenced Current TV’s election coverage as a great example of TV becoming social.
She contends that for social networks to be like air you need three things: identity, contacts and activities. Regardless if you agree or disagree, Charlene made some excellent points. For the full recap and experience of her presentation I have embed her slides and included a link to the audio of her presentation.
