11:41 am on April 1, 2009 by Ellen Wayland
Powered by emotion
Given our agency’s philosophy on emotion, I especially liked this ”thought of the day” from Erik Hauser, VP, Executive Creative Director, Euro RSCG Impact……….
Human Beings are powered by emotion – not by reason
The neurologist Donald Calne put it best:
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”
Essentially – when there is a conflict emotion trumps reason.
Good thing that we all sell emotions for a living:)
Succinct and well put, Ellen. Humans are sentient beings, subject to irrational natural forces. That’s precisely why we do stuff we can’t explain. However my respect for you is a combination of rational AND emotional!