Google's News Timeline A New Tool for PR
This week the folks over at Google gave us a cool new way to look at news. Google released its News Timeline services as a new lab product, which means that it is in beta and being tested. The timeline is a simple and straight forward service that lets you search for a term and then see news related to it as a timeline instead of standard search results listings.
This is a great tool for people in the public relations industry because it gives them a way to easily show news coverage that occurred surrounding a client event or announcement. If you had a product announcement on a Tuesday, you can quickly show the news stories related to it that were published in the following days and even weeks. This would be a great tool for people who were big on visuals.
Yet another great tool we should take advantage of. I like it.
Very cool. I’ll check it out. Thanks, Kipp.