Fried Logic

Amber Frasketi Joins the Account Management Department

Strategic advertising and branding firm, Howard, Merrell & Partners, today welcomes the addition of Amber Frasketi to the agency’s account management department as a senior account supervisor. She will head the Colonial Bank account, serving an integral role in the positioning and brand management for the bank. In addition, Frasketi will help create marketing strategies and develop corporate advertising objectives for other clients of the agency.

Frasketi was previously with Rockett, Burkhead & Winslow, where she led the marketing communications efforts for two clients – BB&T and Old Dominion Freight Line. Prior to that, she was senior marketing consultant at Wachovia Bank in Charlotte.

“At Howard, Merrell & Partners, our employee base is made up of creative professionals who are dedicated to providing the best strategic direction for our clients. Every new employee we bring on board possesses that great quality, and Amber is no different,” explained Jim Cobb, president and CEO of Howard, Merrell & Partners. “Amber brings to us deep account management experience, branding knowledge and passion to develop great campaigns. We are excited to have her on board.”

Frasketi graduated from the University of North Carolina at Charlotte with a bachelor of science degree in business administration. She is an active member of the Raleigh-Durham American Advertising Federation and the Junior League of Raleigh.