Fried Logic

Howard, Merrell & Partners Brings Food To Life For Dixie®

Menu favorites speak their mind through the new integrated Dixie brand campaign launched by Georgia-Pacific Professional Food Services Solutions. Created by HM&P, Food & Drinks on Dixie® features popular food items as characters who share what they love about the innovative line of Dixie® foodservice products.  Through the campaign’s three main characters – affectionately referred to as Hamburger, Coffee and Ice Cream – customers get a first-hand look at what it is like “going out on Dixie®.”

The campaign has been very well received in the media. Through the outreach of HM&P’s public relations team the campaign landed on AdWeek’s blog this morning.

To see more videos created for the campaign, visit DIXIE’s YouTube channel.