Fried Logic

John Moore Celebrates 10 Years

Senior Art Director, John Moore recently celebrated his 10th anniversary with Howard, Merrell & Partners, the oldest full-service advertising agency in the South. With more than 15 years experience in advertising, marketing communications and graphic design, Moore has planned and created a host of successful branding campaigns and marketing elements, some of which have received national recognition.

At Howard, Merrell & Partners, Moore’s involvement in brand campaign development ranges from initial concepts to art direction and final layout. Over the last decade, Moore has brought his passion for design and eye for detail to the agency for advertising, collateral, web development, corporate identity and direct marketing. His knowledge of design and technology combines to create exciting and relevant solutions.

Most recently, Moore led the design of an integrated campaign for CORDURA® Baselayer which received Gold and Judges Choice Awards at the Triangle ADDYs. In addition, the campaign posters received a Gold Award from Graphis, where they will be featured in the upcoming Graphis 2010 Poster Annual; and the campaign website received a W3 Award from the International Academy of Visual Arts.

“John is meticulous in everything he does,” said Howard, Merrell & Partners Creative Director, Billy Barnes. “You can see it in all his work. The attention to detail. The uniqueness of his concepts. John is a great art director, and a huge asset to the agency. He’s also a great person. We’ll happily put up with him for another 10 years.”

Moore has worked on a wide variety of campaigns for the agency’s clients such as BB&T Bank, Sappi Fine Paper, CORDURA® Fabric, SAS Institute, Colonial Bank, Atlantic South Power, William Marsh, Texas Farm Products, Georgia-Pacific, Thorlo, UltraPet, IBM and Kimberly-Clark. He has also lends his creative talents to select non-profit projects, including the NC Mile of Hope and the Duke Cancer Center’s Ovarian Awareness Walk.

Moore graduated from North Carolina State University with a bachelor’s degree in verbal and visual communications.