Journalist Tweets The Gateway To Reporter Updates On Twitter
At the intersection of social media and public relations you will find Journalist Tweets, a new service from Cision, a company that specializes in media intelligence. Journalist Tweets categorizes journalists who use twitter to allow public relations professionals to easily follow their updates. For example you can follow all of the health journalist tweets. The service isn’t perfect is does not auto refresh the page and it doesn’t let you further filter the journalists Twitter streams down to a certain topic. However, it does serve as a good tool for public relations professionals to use especially those that don’t yet use Twitter.
Beyond being a good tool for PR people, Journalist Tweets is also a great example of aggregation marketing. Cision’s customers are public relations agencies and professionals. By creating a free service that helps provide actionable information for the public relations industry Cision has created a branding and lead generation tool that is sticky. It is a tool that PR pros need to come back to everyday giving Cision a valuable community of supporters.
Will you use Journalist Tweets?
Journalist Tweets is a good tool, but a better example of aggregation marketing: http://bit.ly/yg8uI
This comment was originally posted on Twitter
What a good tool to know about and leverage….I will check it out.
JournalistTweets is a great start. It will be interesting to see what additional features and capabilities Cision incorporates into the service. I would not be surprised to see more monitoring, analytics and reporting in the future.
I also like MuckRack and MediaOnTwitter for online media relations tools. There is some cross-over, but each has it’s own different flavor.