Fried Logic

Agencies and Social Media Marketing: A Corporate Prespective

Marketing agencies have long been part of the marketing mix. The rise of social media as a platform for building customer communities and engaging directly with brand advocates has generated questions about the role of agencies in social media marketing. Many agencies have added social media marketing to the practice areas and additionally new agencies have been created or spun-off to focus directly on social media.

With this transition period in marketing it seemed like a great opportunity for an agency guy “me” to sit with an internal social media marketer to discuss the role of agencies in social media marketing. David Thomas, Social Media Manager at SAS Institute, Inc.  was kind enough to spend a few minutes with me to talk about agencies and social media marketing.