12:09 pm on June 22, 2009 by Kipp Bodnar
Social Media Key Factor In Purchasing For Online Moms
Recently the folks over at E-marketer released new survey results stating that 34 million moms were active online. While that is a big number a more important stat comes from a deeper graph.
Take a look at the graph above. Referral from friends or family is the second most important source of information for mothers when making purchases. Think about that number in a different way, that is not just the people moms know personally. Social media is causing everyone to redefine who they trust and who they even consider friends. People now consider someone a friend who they have never even spoken to on the phone, let alone met in person. This means almost anybody can be an influencer.
How does this change the way you market to moms?
Very interesting. I know from personal experience that women who find it easier to shop from home vs getting their child(children) in car and in a store to go shopping. They can do it on their own time.
It is not surprising to me that these women are getting feedback and input from other women like them who are “stuck at home”…but the numbers are larger than I would have expected.
Marketers need to influence the influencers…
I know that when I go to purchase something and I can’t decide, I’ll do some research and read comments online. My daughter does the same. We now add our own feedback after purchases.