1:57 pm on June 25, 2009 by Billy Barnes
Focus Group for Socks
We don’t usually like focus groups here at HM&P, but this one was different. While pitching a sock manufacturer, we got a little group together and asked a few questions. Very insightful.
Very insightful is right. You certainly got a good group of socks together. They were willing to speak their minds which is important with this kind of research. Some of the comments certainly confirmed assumptions I had made — i.e. socks worrying about being lost in a dryer.
Thanks very much for sharing.