Has Internet killed the TV star?
Surprisingly, not yet. The Internet has not taken television out of the spotlight thus far when it comes to viewership. According to the Ball State Video Consumer Mapping Study, television continues to dominate the majority of our total daily screen time which includes television, computer, mobile, and miscellaneous screens. Also surprising is that, according to the study, 45-54 year-olds spent the most time in front of a screen, contrary to popular belief that the 18-24 age group are the primary “screen gazers”. Clearly computers and the tech generation have yet to get their 15 minutes of fame.
Donna Mercer, COO and SVP of Media Assets at Howard Merrell & Partners, brought this study and its findings center-stage at the July 28th Raleigh Public Relations Society luncheon. The luncheon was my first official RPRS meeting, and I was proud to represent Howard Merrell & Partners along with my coworker, RPRS board member Claire Howell and learn from our very own COO as the keynote speaker.
The lunch was a great opportunity to meet other Raleigh area professionals and, as a recent graduate, I think RPRS will be a great way to explore the local PR community and gain knowledge and insight from fellow members and speakers.
Looking forward to the next one!
