Fried Logic

Growing Interactive and Social Media Marketing Division

Howard, Merrell & Partners expands its expertise in interactive and social media marketing with the addition of two online communications professionals. Becca Liberman is a media planner, buyer and interactive specialist, and Sarah Findle is an account coordinator focused on social media marketing.

According to Scott Piggott, senior vice president, Technology and Interactive Services at Howard, Merrell & Partners, individuals are increasingly turning to the web for news and networking. “As more people continue to leverage the Internet for valuable information and social interaction, it is important that companies understand how their brand can serve its communities,” said Piggott. “Becca and Sarah join a team of Internet specialists at the agency who have been helping to not only educate clients about the online world, but also strategically and creatively help them compete in that space.”

Donna Mercer, chief operating officer at Howard, Merrell & Partners continued, “there’s no doubt that the online world is here to stay, so we’re excited to grow our agency with individuals who can augment our existing interactive and social media marketing offerings.”

Liberman comes to Howard, Merrell & Partners with a strong background in media planning. Previously with RBW in Raleigh, she handled advertising planning and purchasing as well as search engine marketing campaigns for companies including: BB&T, McDonalds, Sentara Health Care and Entertainment Cruises. Liberman’s prior experience includes media planning with Fahlgren, the Media Placement Group in Florida and Zenith Media in New York. She is a knowledgeable media professional who will lead the Media Assets department’s digital initiatives. Liberman graduated from The Pennsylvania State University with a bachelor’s degree in advertising and a minor in psychology.

Before joining Howard, Merrell & Partners, Findle blogged for Cambiando Vidas, a non-profit affordable housing organization in San Juan, Dominican Republic. In addition to her social media experience, she has public relations experience having worked with Bayer Corporation, RLF Communications and the American Red Cross. Findle graduated magna cum laude from Elon University in Elon, North Carolina. She holds a bachelor’s degree in journalism and mass communication and minors in business administration and Spanish.