Fried Logic

Kipp Bodnar to Speak at "Social Fresh: Social Media for Business"

Howard, Merrell & Partners’ Kipp Bodnar will be moderating a panel at Social Fresh, a conference focused on social media, at 10 a.m. on Monday, August 24, 2009 at the Holiday Inn in Charlotte Center City.

Bodnar, social media marketing manager at Howard, Merrell & Partners, will serve as moderator for the “B2B Social Media Panel,” which features panelists David Thomas, of SAS Institute, Nathan Gilliat, of Social Target, and Jeff Cohen, of SocialMediaB2B.com.

The panel will focus on the importance of incorporating social media into business-to-business marketing practices. Through best practice examples, the panel will address the importance of two-way communication for any business, even outside the traditional marketing realm. Tips for integrating social media strategy and developing guidelines and policy will also be discussed.

“Social Media in the B2B sector is becoming an increasingly popular topic. This popularity has led to many questions related to ROI, application and simply getting started with social media,” said Bodnar. “This panel is an opportunity for those attending the conference to learn from leading practitioners in the industry and take a way actionable items for use in their business.”

The Social Fresh conference will include several experts and innovators who will help explain how business can excel on the Social Web. For a full list of speakers and panelists visit the Social Fresh web site.