From Reptiles to the Humanities…Sir Walter Himself Would Have Been Proud
At the August RPRS luncheon this past Tuesday, the 2009 Sir Walter Raleigh Best in Division winners discussed what made their entries stand out from the rest. Articulon, The Catevo Group, French | West | Vaughn and our very own Howard, Merrell & Partners (HM&P) presented their work on everything from interactive defense product displays to a non-profit 5k.
Ashley Harrington-Andrews, associate account executive at HM&P, presented the successful “Project Gecko” campaign for Central Aquatics, in which young students were tasked to name a newly discovered species of Gecko. The campaign received the Publications Best in Division award.
Jessica Redman, account executive at HM&P, presented the Humanities Center Autonomy, Singularity, Creativity Conference press release that successfully drove media and community members to the event. Following distribution and placement in The News & Observer and The Independent Weekly, event organizers received an endless stream of phone calls requesting tickets to the forum. The release received the Public Relations Writing Best in Division award.
Overall, the luncheon was a great chance to hear about some of the best agency work in the Triangle from those who personally helped create it. It certainly sparked some creative ideas that could be relevant to future campaigns and, being only my second RPRS meeting, I was excited to again see some of my co-workers as featured speakers.
