In the Office

Where Does the Dinero Go? – Part 1

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Latinos come from all walks of life.

And from all levels of income.

Some Latinos are gardeners, domestics, construction workers.

Some are doctors, architects, CEOs.

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One won an Emmy, an Oscar, a Grammy, and a Tony.

And another is a Supreme Court justice.

What they have in common, though, is that Latinos in general tend to spend significantly more on groceries, gas, motor oil, clothing, cosmetics, health and beauty care products, footwear, housewares, major appliances, sports, and toys than non-Hispanics.

They buy more toothpaste, formula, baby food, disposable diapers, popcorn, cookies, and birthday cakes.

They also buy more consumer electronics and tend to run up heftier monthly cell phone bills.

Surprised?

You may find my next post even more surprising.

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What’s the most important purchase Latinos make and where do they get the money they spend?
We’ll talk about those two things in our next two posts.
Stay tuned.

One Response to “Where Does the Dinero Go? – Part 1”

  1. Sarah Findle says:

    I love the style of your posts, short and sweet, yet you get a lot out of them. Keeps me wanting to learn more…will be sure to follow each Tuesday!

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