10:02 am on October 29, 2009 by Sarah Findle
ROI = $ not #
Return on Investment (ROI) measurement is something that is hard to define, especially on the social media front. The following presentation, by Olivier Blanchard, provides a humorous, yet effective means of clarifying what ROI is and how it can be measured.
ROI=$ not #, new HM&P blog post, http://ow.ly/yDCl
This comment was originally posted on Twitter
ROI and Social media: http://bit.ly/15b1iX (video via @sfindle blog)
This comment was originally posted on Twitter