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	<title>Comments on: Will Google&#039;s Phone Change Mobile Marketing?</title>
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		<title>By: Scott Piggott</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/12/16/will-googles-phone-change-mobile-marketing/#comment-315</link>
		<dc:creator>Scott Piggott</dc:creator>
		<pubDate>Fri, 18 Dec 2009 13:56:58 +0000</pubDate>
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		<description>At that price and without a contract, it will be practical to buy one for development and testing purposes without making a significant financial commitment. That will be especially attractive to indie developers as it removes the barriers to entry. If Google can create a development environment that&#039;s as easy as the App Store, but without it&#039;s restrictions, they could have a real winner on their hands.</description>
		<content:encoded><![CDATA[<p>At that price and without a contract, it will be practical to buy one for development and testing purposes without making a significant financial commitment. That will be especially attractive to indie developers as it removes the barriers to entry. If Google can create a development environment that&#8217;s as easy as the App Store, but without it&#8217;s restrictions, they could have a real winner on their hands.</p>
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