Horrible Travel Gadget
I’m a gadget freak. It it has LEDs or a USB connection, I own it.
It’s true.
But here’s a gadget that I’ll never buy and you shouldn’t ether: a baggage locator.
I didn’t know that these even existed until just a few moments ago and I thought “wow, that’s a really BAD idea.”
Now don’t get me wrong, locating your luggage in record time would be great. Heck, I’d get a gadget that let me track luggage from my phone (they call that a GPS tracker, but they’re pricey) and we could call it even, but no, someone HAD to go nuts and make a gadget that attaches to your bag and blinks/makes noise when you press a button on a cheaply-made fob.
“What’s the problem” you ask? The problem is that you’re attaching a remotely activated light/noise maker to your bag and intend to set it off in an airport. Imagine the hysteria you could cause with an odd device strapped to an unclaimed bag on the carousel that suddenly starts flashing and beeping. Put it inside the bag for more “fun” while TSA is scrambled to intercept it after you activate it from “over 60 feet away.” That’s far enough to activate it before it even gets inside baggage claim.
Just think about the look on the handlers’ faces when your bag starts making noise. Priceless.
So just say “no” to these gadgets and put a piece of string on your bag. It’ll save you $15 and it’s a much more elegant solution to a problem that no one really has.
Would You Read A Digital Magazine?
Time, Inc. is in the process of developing a digital touch screen magazine format. It is clear that the magazine industry understands the need to move to digital and the need for a great experience.
The obvious first questions are will people read them and more importantly pay to read them. Once we get past those questions, it seems like the true opportunities begin. If a digital magazine experience can be created, it will open new opportunity for advertisers to leverage magazine style creative with the analytics provided by the digital medium. Additionally, this would enable magazine ads to become truly interactive and offer new execution options.
Howard, Merrell & Partners’ Kipp Bodnar Named One of PR News’ “15-to-Watch”
Kipp Bodnar was named by PR News as one of their “15-to-watch” among young public relations professionals. Here at HM&P, Kipp is definitely a go-to source for all things social media, clients and colleagues are always impressed with his strategic insight. Way to go, Kipp!
Here’s the announcement.
Mañana Will be Better
Mother.
And family.
In previous posts, we’ve touched on their importance to Hispanics.
And on why advertisers targeting Hispanics should be aware of that importance.
Two other things are almost equally important to Hispanics.
Education.
And success.
Like parents everywhere, Latinos harbor aspirations for their children.
For a better education.
A better job.
A better life.
They dream of seeing their children graduating from college.
Landing a good job.
Enjoying success.
And respect.
And economic security.
Advertising that reflects these aspirations —
That encourages them —
That celebrates them —
Can reach Hispanics on a deep emotional level.
Because it speaks to them.
And says you understand them.
:: :: ::
Next time we’ll talk about a few effective ways to reach Hispanics.
And why they work.
Stay tuned.
