CORDURA® Brand Takes Over Salt Lake City
Last week HM&P traveled to Salt Lake City, Utah to support the CORDURA® brand at OR Winter Market.
Leading up to the show, CORDURA® brand spokesperson and world-explorer Helen Thayer traveled around the Salt Lake City community speaking to more than 3,000 students and outdoor enthusiast. Helen also participated in a CORDURA® brand backpack donation at Escalante Elementary School, where the CORDURA® brand team donated 40 packs to the students of the Face of Fitness program.
Helen also participated in several media interview including a radio program on Access Utah and KCPW, a local NPR station. Click on the links below to hear recordings of the broadcast.
Access Utah – Utah Public Radio
To wrap up a the week, Helen joined the CORDURA® brand team at OR Winter Market. While at the show the team meet with outdoor publications such as Backpacker, Inside Outdoor and Outside USA. The day ended with an industry party at the CORDURA® brand booth. The extravaganza featured local beer, food, prizes and live music by Jason Adamo.
Scroll down for more photos from the week.
Wow! You guys were busy. Sounds like a great show for CORDURA(R).