Ignoring the Numbers: ¿por que?
A recent article on Clickz discusses new data released by Hispanic-focused agency, Orci. He said that despite the growing social media activity of hispanics and their increased influence as consumers, they are being ignored by big brands.
A few key points:
• 80 percent of Hispanics use social sites and collectively total $1 trillion in buying power.
• “What we have found is Latinos are extremely social,” Orci said. “So they are very eager to communicate with whoever wants to communicate with them.”
• Between 78 and 89 percent of the respondents said they believe Hispanics will dramatically impact the following areas in the next five years: food, fashion, beauty, entertainment, and technology/communications.
…..YET…..
• Seventy-eight percent of Fortune 1000 companies are not employing social media sites to market to Latinos.
Where is the disconnect? Is it because it hasn’t been done successfully before? People are afraid to skew from the norm, yet Hispanics are BECOMING the norm.
Who will be the first to take the plunge (see Melea’s article on standing out from the competition) and showcase a successful online Hispanic marketing campaign? Keep your eyes peeled, it will be a game changer.
Ignoring the Numbers: ¿por que? | Fried Logic – HMP http://shar.es/mHY5o
This comment was originally posted on Twitter
New post from @sfindle – Ignoring the Numbers: ¿por que? http://bit.ly/axIYOa #socialmedia #latino
This comment was originally posted on Twitter
I think the Hispanic population is a market we do need to reach out too as marketers,however in doing so we have to even narrowly break down the Hispanic population into the target group we want to reach.
I think Hispanics is such a broad term to use that we have to break it down even farther to truly reach a market.
Cole Watts