Fried Logic

Twitter Goes Loco for Coco

Conan O’Brien was able to nearly sell out his nationwide “Legally Prohibited From Being Funny on Television Tour” in a matter of hours through a few, simple Twitter messages.  The O’Brien team relied not on traditional advertising to spread the word, but on the viral nature of tweets to his 600,000-plus followers.

O’Brien gained waves of support online while NBC tried to renegotiate their late night schedule earlier this year.  Thousands used Twitter and Facebook to vent their outrage about O’Brien’s proposed move to 12:05 a.m.  The trending topic #teamconan thrived and Facebook groups named “I’m with Coco” popped up everywhere.

The comedian’s online fan base showed its ardent loyalty early on and O’Brien was able to capitalize on their enthusiasm and support to buy tickets.  It really is an interesting marketing strategy based on brand loyalty that other companies and organizations will definitely be looking into for the future.