Merton's PianoChatImprov
For those of you who haven’t already stumbled upon it, Chatroulette.com is a surprising new site that enables users to engage in an anonymous webcam-to-webcam chat. Huge potential as an ad medium and of course, illicit stuff. Here’s how it works: like roulette, it randomly assigns you another person. You then have the option to engage in an online chat while seeing them live or letting the roulette wheel spin and bounce them to the next person.
Now, here’s where it gets interesting: in just a week and a half “Merton the Chatroulette piano chat improv guy” has become an overnight internet sensation (500,000 views in a week and 200,000 youtube subscribers).
www.youtube.com/user/PianoChatImprov
How? By doing something interesting. Creating entertaining, unexpected content. He goes on chatroulette and waits to be connected with someone. Then, he instantly improvises a song about that person with accompanying piano. It would compelling enough on its own but many people are now suggesting that PianoChatImprov is none other than Ben Folds.
Ben Folds denies. However, in a recent concert, he did an ode to Merton on stage. Is it Ben in disguise? Is Merton real? You decide.
That is simply amazing.
Value of entertaining, unexpected content: You’ve heard of #chatroulette, but have you seen PianoChatImprov? http://cot.ag/9rwa2U
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