Fried Logic

Working the "Lo-so" Networks

Did you know that whenever potential customers who are linked in to one or more “lo-so” networks (Loopt, Brightkite, Gowalla, Foursquare, etc.) find themselves within a few blocks of a business’s location, the owner can now instantly send them special promotions, discount coupons, or information about current sales by taking advantage of these and other similar location-based social media networks?

If that data point piqued your curiosity — as it did mine — there’s more information in this Miami Herald article.