Se habla español – Part 3
As we mentioned in Post Number 15, Hispanics prefer to be addressed in Spanish by advertisers.
But what kind of Spanish are we talking about?
Don’t cubanos and costarricenses and colombianos and chilenos speak different versions of the language?
To say nothing of panameños and paraguayos and puertorriqueños and peruanos?
Plus people from the other eleven Spanish-speaking countries of the Western Hemisphere?
Argentinos.
Bolivianos.
Dominicanos.
Ecuatorianos.
Guatemaltecos.
Hondureños.
Mexicanos.
Nicaragüenses.
Salvadoreños.
Uruguayos.
And venezolanos.
Sure, slang and swear words vary from one country to another.
But Hispanics still understand each other.
Because we share a common dictionary and a common language.
A neutral, kind of universal Spanish that avoids slang and regional expressions.
One that we all understand.
And that is the important thing from a marketing point of view.
Next time we’ll talk about an especially compelling reason for advertising to Hispanics in Spanish.
And the numbers behind it.
Stay tuned.
