In the Office

How Obama's logo was designed

This video has the designer talking about some of the other marks that didn’t make it and some of the thoughts behind the Obama logo.

Whether you like Obama or not you have to admit his logo stands out as something different than past candidates.

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3 Responses to “How Obama's logo was designed”

  1. Barbara says:

    Really interesting. Love seeing the thought process. Final logo is definitely my favorite. Thanks for sharing.

  2. Awesome video, Chris! Thanks for sharing!

  3. Karlie says:

    The car windshield sticker is very different – have never seen that before. Would also be interesting on bus windows.

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