12 Ways to Leverage Your LinkedIn Profile for Company Success
I recently hosted a webinar for a client that addressed using LinkedIn and demonstrating how personal profiles can be leveraged to promote company objectives.
LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their company can get with a well-crafted, active personal profile. Users can develop and strengthen business relationships, receive industry information, demonstrate thought leadership and improve search results for their company website and blogs.
For more tips on how to improve you profile see my full post on - SocialMediaB2B.com
Twitter: Food for an Open Mind
Literally, what does Twitter bring to mind? Most would say: social network, micro-blogging, social media application, job networking, to name a few. But, did you ever stop and think about the psychological effects Twitter might have on you? More »
Howard, Merrell & Partners Lends Hispanic Marketing Expertise
As you may know, Howard, Merrell & Partners’ newest offering is Hispanic Marketing. Well, the agency’s expertise was recently sought out by El Pueblo, Inc., North Carolina Hispanic advocacy group, to help communicate a very important message about safe driving to young Hispanic males. That campaign attracted the attention of the News & Observer http://www.newsobserver.com/2010/07/16/583449/safe-driving-ads-aimed-at-latinos.html#storylink.
Where Do They Live?
Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York.
More Growth in Social Media
Over the past several years, the use of social media has grown exponentially and new statistics reveal that growth continues. According to a new research study, “Internet and Social Media Insights”, conducted by The Nielson Company, 75 percent of households engage in social networking. During the month of May, these users spent 6 hours and 13 minutes on social media sites throughout the month, almost double the average amount of time recorded last year (3 hours and 31 minutes). More »
It’s an HM&P Baby Boom!
Mom-to-be Nicole working with her feet up!
Yes, there’s been a baby boom at HM&P. I don’t recommend drinking the water.
In the PR department alone we’ve had three babies since last June. Stephanie Styons welcomed baby Shane, who just celebrated his first birthday! Next, Celina joined Elizabeth Romero’s family in February, and my daughter, Katy, arrived in April. We even have one on the way – Baby Hailey Marie Curtis (see photo of Nicole), is due in August.
Maxwell Smart Would Be Jealous
Who needs a shoe phone when you can enjoy a glass of Chardonnay instead? Remember to keep a French guy handy when the Mayan calendar ends in 2012.
MySpace: Back With a Vengeance
Remember MySpace? I definitely do. MySpace was the first social network I joined back in middle school, and it was a great way to connect with friends and meet new ones. Unfortunately, when Mark Zuckerberg launched Facebook, MySpace swiftly took a back seat. More »
Our People
We hate to see good employees leave the agency, but occasionally they do. Unfortunately, a young professional left us just a few days ago. She sent a goodbye email to the staff that made me smile when I read it. I am proud to work along side some great people, who are not only creative and smart, but make working here interesting and fun. More »
HM&P Receives Honorable Mentions
I recently attended the banquet for the annual Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society. It was a great evening meeting fellow colleagues in our industry and learning about projects they have completed for clients. Howard, Merrell & Partners received two honorable mentions for “Excellence in Communcation.” Read more about it here.
