Fried Logic

Crisis Management and Innovation at its best

The Chilean Mining story has caught everyone’s attention. As it should. It is certainly a story of human strength and resolve. It’s a story of teamwork, innovation and outstanding crisis response. Most people can relate to these themes in some way or another.

Here at Howard, Merrell & Partners we deal with these basic issues to help our clients meet their marketing objectives.

In watching coverage of the rescue of the 33 last night, it was reported that case studies dealing with medicine, crisis response and business, at least, will be soon in coming.  It will be interesting to see what we can learn from the harrowing effort – both strategies on the ground and below, in the mine.