Only Burger showcases great food – and social media marketing
What do you get when you combine delicious burgers with Twitter?
Here in the Triangle, the answer to that equation would be Only Burger, a local food truck that just narrowly missed winning a recent Food Network contest. (“The most delicious lunch hour ever” would also be a viable answer.)
What these trucks lack in terms of brick and mortar, they make up in taste and social media savvy. Jess Redman, Sarah Findle and I – three fourths of the HM&P social media team – always have an eye on Twitter for our clients, which is how we caught that @OnlyBurger would be at a Raleigh office park two weeks ago. In addition to tweeting out its daily stops, foodies can also check in at the different stops on location-based services such as Foursquare.
UNC-TV also dropped by during our lunch visit as part of a story the station was developing around the food truck trend. We took a breather from downing our food to talk about what influence social media has had on the food truck trend:
Special thanks to Rob Holliday over at UNC-TV. Follow him on Twitter at @robreports.
