Editorial calendar mangement via WordPress
Developing content for blogs – valuable, useful content designed specifically for your business’ target audiences – puts an emphasis on content organization and time management. Cue the well-planned editorial calendar, a publishing world term that groups upcoming ideas for topics over a period of weeks and/or months. In the insta-world of blog publishing, editorial calendar planning can even be as specific as daily and, in some cases, hourly.
I’ve blogged about the importance of ed cals for social media marketers a few times over on the B2B marketing blog Social Media B2B. However, beyond a Word doc, Google calendar or (gasp!) physical hanging calendar, I hadn’t quite developed an easy way to best manage my blog ed cals.
Luckily, I recently came across a WordPress plug-in that has helped me plan and rearrange content easily. It’s a great tool for helping to manage multiple authors and long-lead drafts. Learn more in this video:
The WordPress Editorial Calendar Screen Cast from Zack Grossbart on Vimeo.
What blog plug-ins or social media applications are you using to better utilize your brand or profiles?
