Practice, Practice & Perfect: The elevator pitch
Ah, the art of pitching – something businesses and individuals all look to perfect. Whether you are trying to sell a product, service or yourself, a good pitch is one of the keys to success. Getting your pitch down to an efficient science however, can be challenging. It can’t be too long, but at the same time needs to include all the important details. These details include who you are or what your service is and most importantly, why the person you are pitching should care.
When it comes to perfecting pitches, the elevator is more than just a means of transportation; it is an ideal place to practice. Why? Because you do not have a lot of time to sell your pitch and there is nothing to focus on but the person you are pitching.
TechCrunch decided to have a little fun with the elevator pitch and launched a TechCrunch video project – The Elevator Pitch. Entrepreneurs and CEOs sent in 60-second elevator pitches to TechCrunch and the company posted all entries on YouTube for the public to vote on the best pitch. The companies who came out on top, organizing and highlighting the main features of their product and keeping attention at the same time were, among others: Creative Citizen, Meebo, ProductWiki and Songza.
Check out the Songza submission below.
What are your elevator tricks and tips?
