1:48 pm on January 13, 2011 by Lisa Powell
Celebrities in Ads – Not so effective
Interesting article in Advertising Age about a study showing celebrities don’t really add value in advertising.
“The great news in all of this is that brands should not have to feel compelled to shell out big bucks on a celebrity. Instead, they should be charging their agencies with creating ads that have a strong, watchable creative message (high on attention, relevance, information, desire).”
