Fried Logic

When Do You Tweet? Hubspot Webinar: "The Science of Timing"

I participated in my first Hubspot webinar this week with over 25,000 other people. Dan Zarrella shared his research on “The Science of Timing” in a great presentation.

The webinar was so popular because the topic of timing for posting e-mails, Tweets and blog posts has been widely disputed. I learned a lot and I wanted to share some of my key takeaways:

• One of the most important things to consider before you experiment with timing: Who is your audience? What are your goals?
• More people live in the Eastern Standard Time zone than any other. Keep that in mind when posting blogs, tweets and Facebook posts.
• Your tweets are most likely to be re-tweeted between 2 p.m. and 5 p.m. EST. Late in the day and later in the week are the most re-tweetable times.
• Tweet more, but don’t crowd your content. Space out your tweets to showcase your best content.
• Weekends are best for Facebook sharing. People also have more time on the weekends to answer emails and post on your blog.
• Send email early in the morning. Email open rates are higher early in the morning from 5 a.m. to 7 a.m. EST.
• Your newest subscribers are your best. Hit new email subscribers with high-value content & offers.
• Know your audience when posting to your blog. Men tend to read blogs later in the day, women tend to read blog posts early in the morning. Target your demographic!

A new website created by Dan and the Hubspot team – Tweetwhen.com – allows you to enter in your Twitter name and email to see when you get the most re-tweets per Tweet. Check it out and let me know what you think!

Did you participate in the webinar? What were the most interesting takeaways for you?

You can listen to the full webinar and see the slide show here.